WSJ reporter turned communications leader
Turning complex stories into a business advantage.
I drive executive visibility, media relations, internal communications and strategic storytelling for global companies — pairing a journalist's eye for what makes a story compelling with trusted partnerships across newsrooms and boardrooms.
My experience includes a rare trifecta: Top-tier journalism, multiple Fortune 500 companies and PR agencies - startup and global.
$5B
M&A transaction communications — second largest in Honeywell's history
+6%
Year-over-year share-of-voice increase after media relations transformation
2.4M
Impressions from UPS's award-winning Unstoppable Spotlights campaign
10M+
Blog views at The Wall Street Journal, breaking traffic records
Selected work
04 highlights
Leading global communications for an $8B automation segment
Owned worldwide communications for Honeywell Building Automation — automation, SaaS and AI — leading a team of 12 (including 10 global media relations communicators), managing $1M+ in agency spend, and steering messaging for a $5B M&A transaction. Organic growth accelerated from 2% to 8%.
Read the AI announcementRead Facilities Dive's coverageRead SDM Magazine's coverage
Announcing the Honeywell–LS Electric global partnership
Wrote and placed the global press release announcing Honeywell's strategic collaboration with LS ELECTRIC to accelerate innovation for data centers and battery energy storage systems. Ran the coordinated global campaign — including executive interviews — to land the story with trade and business media worldwide.
Read the press releaseRead Utility Dive's coverageRead MSP Channel's coverage
Reshaping how a century-old company tells its story
Led communications for warehouse, automotive and e-commerce sectors, navigated high-stakes labor negotiations, and mined shipping data for newsworthy trends — breaking placement records for National Returns Day and earning a PR News award for Best Use of Video.
Read the UPS–Michaels announcementRead the National Returns Day releaseRead WMTW's Saturday delivery storyRead the My Choice expansion releaseRead WCHS-TV's package theft story
Turning a first-ever survey into a Mother's Day headline
Conceived and launched UPS's first Mother's Day survey, using creative storytelling to turn consumer data into a news hook: COVID-era gift-givers were shipping love instead of visiting. The story landed in FreightWaves, with 37% of Americans saying they would ship Mother's Day gifts — UPS's strongest first-half shipping holiday for 15 years.
Read the FreightWaves storyRead the KOMU story"A journalist's eye for what makes a story compelling — and a strategist's instinct for what makes it matter to the business."
Member of Page Up (part of the Page Society), PRSA and the Mixing Board
Expertise
MBA in Leadership (University of Georgia) · MA in Business and Economic Reporting (NYU) · BA in Communication and Public Relations (NC State)
Recognition
- Top Women in PR honoree
- Page Up member — Membership Committee
- Mixing Board member
- PR News award — Best Use of Video (2021)
- Lean Six Sigma Green Belt
- Harvard Business School certificates — Strategy, Innovation, Leadership
- PRSA & Ragan certificates — Crisis, Reputation, AI
- NC State Top Communications Graduate
Let's build your next narrative.
Available for communications leadership, advisory and select engagements.